Just Us! Community-based Tourism |
作者姓名:Ian McKillop; Julia Sagebien; Alba Brugueras |
商品類型:Case (Field) | 商品編號:9B10M108 |
出版日期:2011/03/03 | 內容長度:10 頁 |
The development coordinator for Just Us! Development Education Society (JUDES) was reviewing the preliminary agenda for the JUDES Annual General Meeting (AGM). The meeting would take place some time between May 1 and May 14, 2010, National Fair Trade Weeks. The coordinator was preparing her to-do list for the event. Just Us!, a Nova Scotia, Canada-based cooperative that offered fair trade products, had a very loyal regional following, and the coordinator .....more
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Marketing Planning at Just Us! Cafes |
作者姓名:Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillop |
商品類型:Case (Field) | 商品編號:9B09A014 |
出版日期:2009/09/10 | 內容長度:21 頁 |
Jeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafes (two .....more
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